LAKEVILLE-MIDDLEBORO, Massachusetts, (Nov. 14, 2017)—It’s amazing what a little cran can do™, and for close to 90 years, Ocean Spray Cranberries has been unlocking the cranberry’s unique health benefits through research and product development. This week the grower-owned cooperative announced that it will invest  more than $10 million over the next five years to research the cranberry’s antimicrobial benefits, including the role it might play in helping to combat one of the greatest challenges to public health today: antimicrobial resistance (AMR). In addition to its research commitment, Ocean Spray will launch the Ocean Spray Cranberry Health Institute in 2018.

“Ocean Spray is dedicated to finding ways to use cranberries to not only keep you healthy but also to potentially address global health issues,” said Randy Papadellis, president and chief executive officer of Ocean Spray. “With antibiotic resistance on track to kill more people than cancer, the World Health Organization has called on government sectors and society to take action on this serious threat to global public health. We want to be sure that Ocean Spray does our part to look at all the components of this one-of-a-kind fruit and how it can contribute to whole-body health.”

Through comprehensive health research, Ocean Spray has long ensured that it delivers products that taste good and are good for you. Its Cranberry +health™ juice drink product formula, for example, has been clinically proven to reduce recurrent symptomatic UTIs. It contains the highest concentration of cranberry compounds available among Ocean Spray® juice products on the market. Besides helping consumers meet their recommended daily intake of fruit, cranberries may reduce the occurrence of certain infections in the urinary tract and stomach, as more than 50 years of well-documented research has shown. This is increasingly important, as scientists around the world explore alternative strategies to antibiotics, including nutritional approaches to prevent infections.

“One of the best ways to avoid antibiotic use is by preventing the infections that are no longer responding consistently to them,” says Dr. Jennifer Berman, an author, educator and urological surgeon. “Research shows that a glass of cranberry juice daily can reduce symptomatic urinary tract infections. This is simple but powerful information. On its own, it may be a useful strategy to decrease the worldwide use of antibiotics. But with Ocean Spray’s announcement today, the company has signaled its intent to wring out every last drop of goodness from these berries.”

The bacteria that causes many common infections is growing increasingly resistant to the strongest antibiotics used to treat them, which means UTIs could become deadly in the coming decades. Experts estimate that AMR will be to blame for 10 million deaths globally by 2050. By comparison, that is more than the 8.2 million individuals who die of cancer each year, according to the Review on Antibiotic Resistance 2014. To combat the problem, the Centers for Disease Control and Prevention has established a goal to reduce unnecessary antibiotic use by 50 percent in the next three years.

To rapidly advance antibiotic stewardship education and training, the Ocean Spray® Cranberry Health Institute has formed partnerships with several expert third-party organizations, including the National Association of Directors of Nursing Administration (NADONA). As one of the initiatives of the NADONA partnership, the Institute will provide a new annual award recognizing the most progressive antibiotic stewardship program nationally and an antibiotic stewardship leader nominated by their facility.

“Antimicrobial resistance is the biggest public health crisis facing us globally,” said Hudson Garrett, EVP and chief clinical officer, NADONA. “For example, E. coli, the cause of many UTIs, is proving extremely resistant to fluoroquinolone antibiotics, the most commonly prescribed treatment. Identifying near-term solutions requires dedicated public-private partnerships like the new Cranberry Health Institute.”

To help the Ocean Spray® Cranberry Health Institute best understand the important role cranberries can play in preventing disease and supporting health, research is already underway with a collaboration between the Broad Institute, the Fred Hutchinson Cancer Research Center and Washington University’s Center for Women’s Infectious Disease Research.

To learn more about U.S. Antibiotic Awareness Week, visit https://www.cdc.gov/antibiotic-use/week/index.html.

To learn how you can defend your body against urinary tract infections, visit www.cranberryhealth.com.

About Ocean Spray

Ocean Spray Cranberries is a vibrant agricultural cooperative owned by more than 700 cranberry and grapefruit growers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations. Formed in 1930, Ocean Spray is now the world’s leading producer of cranberry juices, juice drinks and dried cranberries and is the best-selling brand in the North American bottled juice category. The cooperative’s cranberries are featured in more than 1,000 great-tasting, good-for-you products in over 100 countries worldwide. With more than 2,000 employees and almost 20 cranberry receiving and processing facilities, Ocean Spray is committed to managing its business in a way that respects its communities, employees and the environment. For more information, visit www.oceanspray.com or www.oceanspray.coop.

Contact:

Kate Rambo
kate.rambo@havas.com
Havas PR for Ocean Spray